Often our prospects are wary of strategy. It sounds expensive and something fancy consultants do (that they fear they can not afford). However to be successful...well as we say at sparqGEN, you need to think first. What do we mean by this? Many of our clients (and that includes our largest, Fortune 500 as well as our smaller, local customers) often jump to execution. Usually the conversation starts with doing, doing, doing. So, we might hear something like, "What we really

So why do so many B2B companies push branding to the side and are basically indistinguishable from each other? Sure we get it is all about leads and sales in B2B - and not some fancy Super Bowl commercial or "buzz." That said, branding B2B is just as important as in a B2C environment. B2B often involves "bet the job" or even "bet the company" decisions and how you project your company to other businesses may be a significant part of why someone chooses you over another vend

Social media is so alluring isn't it? It's free (to set up) and fun. Personally it gives you a chance to share some family pics and chime in on our friends' latest vacations (not to mention all those cat videos and cute babies doing crazy stuff). It is addictive, a time sucker and it gets you thinking...if I am on social, then must be a good idea to set up social for business too. Maybe yes. Maybe no. Social media can be a quagmire and you don't want your company to sink

Congratulations. You are ready for a website. Where do you begin? We have prepared a checklist to avoid losing valuable time not to mention money during the development phase where revisions can be costly (see last week's post about website costs). Here are the top five things you need before developing your website. 1. Pick Your Domain Name What is a domain? It is your digital address that people will use to connect to your website. The sparqGEN domain is www.sparqgen