Twitter is for celebrities right? Or at least politicians? Who is really on Twitter for business? We get these questions frequently. The answer is that while celebs and politicians certainly use Twitter, business people are using it too for a variety of reasons which we will outline below. Similar to other social media platforms such as Facebook, LinkedIn, Instagram and Pinterest, Twitter has a huge user base. In fact, according to Twitter, the platform has about 330 mil

It was a pleasure to participate in the Danbury Chamber of Commerce's expert panel on Branding Your Business. I was joined by Bill Zierolf of Thryv and Kristen Jensen of Kristen Jensen Productions. Thryv specializes in marketing automation for small businesses and Kristen is a photographer and videographer who works with clients on personal branding. Some key learnings from the discussion included: 1. Branding is much more than visual imagery. So many clients believe that